In short, Indiana Jo is about Independent travel and an unfulfillable sense of adventure. Giving it all up to get it all, Indiana Jo aims in not selling her busy lifestyle but to inspire people to build their dream vacation, granting them the tools and information they may need to succeed all on your budget and capabilities of travel. Since 2010, Indiana Jo has traveled through over 60 countries, 6 continents and hundreds of different cultures and cities and continues to do so to this day. Indiana Jo believes adventure is about doing something different, from visiting 72 museums in 72 hours in Florence to staying silent for 10 days in a meditation retreat in India, it is an essential building point behind her blog. She makes a point in emphasizing the fact that you don’t need to look nor try too hard to find adventure, and yearns to inspire to help readers understand that. Jo also takes in the equation of the differences regarding budget and luxury traveling, or as she calls it “travel maths”, offering insight into both categories from personal experience. Within her blog, Indiana Jo offers a great amount of budgeting advice as spending less entails a longer vacation/stay/trip. Being a storyteller rather than an atlas of sorts, Jo is fond of conveying the story the exact way it was seen through her eyes in her posts whilst simultaneously providing the needed travel details to help others plan their trips. More importantly, Jo and her endeavors help bolster the image of solo female travel and the beauties behind it. The blog is more of a novelist approach to blogging, focusing more on the storytelling aspect. With helpful guides along cities and the many foods encountered, Jo offers a unique perspective and sets an example for solo woman travelling through articles like ‘Best Destinations for Solo Female Travelers’, and ‘Is Uber Safe to Use: Meet the Faces of Uber’.